Now, it’s a new year and we all know what that means… resolutions. We’ve all set them, we’ve all heard other people commit to them, and we’ve all gotten to November and thought ‘oh dear’ (sometimes in less polite terms).
For 2024, we have done the hard work for you – we’ve gone ahead and set your organisation’s resolutions! Well, for content at least…
Understand your audience
Start by getting really clear on who your target audience is. Like, crystal clear. You may already have an idea of who this is, you may not. If you’ve never explored your target audience before, we’d recommend having a look at the analytics of your social media platforms. Instagram, for example, can tell you the top cities and countries that your content is performing in, as well as age range, gender, and most active times. Use this to define a specific persona and develop your content strategy around their behaviour!
Speaking of social media platforms, make sure that you have a solid understanding of the platforms your business has decided to use, and what content performs well where. This is an excellent explainer to help you harness the most efficient and effective approach!
Now, back to your audience – you also need to understand how your target persona specifically uses the social media platforms, and what they want to see on those platforms. Consider what times they are most active and what content they engage with (think hashtags, imagery, and even specific influencers or accounts).
A great way to engage your audience and get their opinion is through a Q&A text box sticker. This not only engages your audience (hello algorithm boost) but creates a conversation and fosters relationship development. How many birds with one stone is that!
Get a brand video
It’s 2024 – our attention spans are short and we want what we want and we want it now. Whether it’s a healthy approach to life or not, it’s fact. This translates to how people engage with content and information.
When researching brands and organisations, people do not want to read as much text on websites these days. Instead, they want to watch a short, concise video that encapsulates your organisation in one hit. Having a brand video on your website can do just that. We’d recommend getting one recorded and edited professionally to ensure that you’re putting your best foot forward. Luckily for you, this happens to be something that we specialise in… (yes, a shameless self promo, don’t @ us).
Regardless of how it’s recorded though, some good points to cover are your organisation’s history and location, brand values, offering, a little bit about your staff, and if possible, some testimonials to build trust and rapport! If you’re interested in what we can do for you, get in touch with our videography team here.
Keep your content consistent
You’ve heard it before – consistency is key. Keep posting consistent content and posting it regularly. This shows your audience that you are committed to providing them value, entertainment, and education. It’s easy to hit the ground running at the start of the year, but make sure that you stick with it throughout the year.
When we say ‘consistent content’, we mean making sure that the content that you’re posting aligns to your brand values and organisational goals. If there is no clear structure or theme to what you’re posting your audience may become lost, confused, or worse, disengaged.
Over the next few weeks set specific goals relating to content. Create structure within your months, weeks, and days once you have these goals to ensure that your approach remains consistent throughout the year without too much thought or additional effort.
Don’t forget to use analytics to assess the performance of your content and adapt your strategy as required. There’s a whole bunch of information online that can help you to do this for free (win!). This is one of our favourite explainers.
If you have any questions about how to set content goals, or if you’d like to know how we can help your organisation with your content strategy, get in touch with our socials team here.
