We’re sure you won’t be shocked to learn that businesses, not unlike your own, face a constant challenge to capture and retain the attention of their audiences in the oversaturated digital world. The average person in 2024 sees around 10,000 (!!) ads per day. How on earth do businesses manage to stand out amongst the noise?

Given how much time we spend on social media, harnessing video content in marketing and advertising approaches is a highly effective and efficient (both in reach and cost) way to cut through to target audiences.

For starters, video content is both engaging and memorable. Did you know that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in static text? Videos are easy to digest and create a more immersive experience that resonates with audiences. Social trends continue to favour video content – so if you want to boost awareness, video is the way to go (rhyme intended).

Second, video content consistently results in greater reach and is highly shareable. Not only is video content shared within platforms, it’s also shared across platforms. This can increase your businesses reach even further. Did you know that social video generates 1200% (!!) more shares than text and image content combined?! When your audience shares your videos with their friends, they’re essentially acting as an endorsement of your brand to their network, leading to increased visibility and awareness. How good!

Third, video content is an excellent way to improve SEO and drive traffic to your website. Youtube for example is the second largest search engine globally. Further, search engines like Google prioritise video content in results and websites with videos are therefor more likely to rank higher in searches. It’s no wonder that social video is extraordinarily useful in driving your audience through the marketing funnel in every stage from awareness to loyalty. If you’re not harnessing video content, there’s a good change that you’re missing out on a huge, untapped audience base.

Finally, creating video content is not as hard as you think! Forget the need for fancy equipment, sound systems and highly refined editing. A lot of the time your audience won’t care as much about quality when you’re providing increased value in other ways like education, how to’s, and testimonials. Really all you need is a smart phone to film, edit, and share video content across platforms (yes, you can repurpose videos for different platforms too – talk about efficient marketing!). If you really want to level up, you can invest in things like lighting, microphones and stabilisers, or partner with a company that specialises in video and content production (ahem, like us here at SoCo Studios).

No matter your business size, audience, or goal, investing in video content for your marketing strategy is a tactical way to cut through the noise and stand out in the oversaturated digital marketplace. If you have any questions about how your business can harness video, get in touch with our team here.