The Power of Video Marketing: How Videos Can Boost Your Business
Did you know that 3.1 BILLION people consume videos on the internet daily? In 2023 online video content is expected to account for 82.5% of all web traffic (Source) and should form a key part of your marketing strategy.
Video content is a great tool to boost engagement with your organisation regardless of what products or services you offer. Not only does it convey messaging effectively and add personality to your brand, it increases connection with your target audience and boosts SEO and online visibility. When implemented correctly, video content can passively generate clicks and leads – how great is that!
Effective communication of information
We get it, it can be hard to explain some things through text alone. Video content can boost your business by effectively communicating the messages you need to your target audience. From a detailed event launch to a complex product or service offering, connecting with an audience via video is an effective way to capture and maintain their attention.
For example, through educational video content, you can concisely delivering the message you need in a short clip of key information. A Q&A video can be used to answer frequently asked questions about your offering and posted on social media channels and your website to increase transparency and trust. A demonstration or tutorial can increase audience understanding of your product or service and enhance their experience with your offering.
Interested in finding out more about the different types of video content that you could leverage in your organisation? You can find a comprehensive list put together by the Indeed Team here.
Audience connection
It’s a known fact that video content is more engaging than static images or standalone text. Video has the ability to hook and maintain the attention of your target audience, allowing you to convey your message in a more dynamic and memorable way.
Video is also more personable, creating an emotional connection with the audience that results in higher authenticity, trust, and relatability. This can translate to higher retention rates, engagement, and overall interaction, contributing to a stronger online presence and greater loyalty. Meet the team, interview, and customer testimonials are all examples of video content tailored specifically to enhancing audience connection.
SEO and online visibility
Finally, video content can significantly enhance the search engine optimisation (SEO) of your organisation. Search engines like Google tend to prioritise video content in search results (think about the last time you Googled a ‘how-to’ only for video tutorials to appear within the top five results).
Relevant and valuable video content is a great way for organisations to improve website ranking and visibility. If you need any more convincing, videos are more likely to be shared on social media compared to other forms of content, increasing inbounds links and further improving SEO. Increased online visibility through SEO can drive organic traffic to your website and expose your organisation to a wider audience.
Now, before you go off and start pointing your phone camera at colleagues for ‘content’, remember that the effectiveness of video marketing depends on creating high-quality, relevant and engaging content that resonates with your target audience. Having a strategy in place for creating content is a great way to make sure that what you are creating aligns with your brand and goals. Your strategy should be informed and refined by metrics, including your audience’s preferences and behaviours to get the most bang for your buck and achieve meaningful business growth.
If you’d like some help about where to start, get in touch with our socials team here!
