Balfours Best Seats

Client – Balfours

Our client, Balfours, is a major sponsor for the Adelaide Crows. Apart of their sponsorship of the team, Balfours held a giveaway for the ‘Ultimate Match Day Experience’ for Crows home game against the Sydney Swans.

SoCo was tasked with creating digital and print assets for both the Adelaide Crows and Balfours. The promotion was rolled out across social media, Adelaide Crows website, email marketing, stadium signage and the pregame banner. This brought the challenge of creating a campaign that maintained it’s visual identity across a variety of sizes, orientations and mediums.

The first asset designed was the promotional video, which set the visual identity for the rest of the campaign. The key elements created were a purple background with a vignette, Ned McHenry, Balfours Frog Cakes dressed in Adelaide Crows Merchandise, Thrones and Balfours Crowns. These elements would be arranged across a variety of different sizes with various copy depending on the asset.