We’ll be the first to tell you – creating a corporate video is no small feat. It’s not just about getting the boss in front of the camera, it’s not just about catching your employees smiling at their desks, and it’s certainly not just pressing “record” and hoping for the best. From script to screen, there’s a huge amount of behind-the-scenes magic that makes a video truly stand out. Whether you’re producing a brand video, a product demo, or an employee training video, knowing the production process can save you time, money, and a LOT of headaches. So, let’s break down how a corporate video comes to life…

1. Pre-Production: Laying the Foundation

First things first—before you even think about hitting the “record” button, you’ve got to plan, plan, and plan some more. Pre-production is where the magic starts. This covers everything from defining your objective to finalising scripts and creating a list of desired shots.

Why is this so important, you ask? Well, think of pre-production as your roadmap. You wouldn’t take a road trip without knowing your route, right? Ok, so you put it into your GPS of choice, but still…understanding the why behind your video, your target audience, and the tone you want to hit will set the stage for the entire shoot.

Pro Tip: The more details you nail down early on like location, talent, and tone, the smoother things will run on shoot day.

2. The Script: Crafting the Message

Alright, now let’s talk scripts. This is your blueprint – the structure that holds everything together. A well-written script is key to delivering a clear and compelling message. Whether you’re introducing a product, telling a brand story, or explaining a service, the script will keep your video on track and hitting the mark.

Remember the script should be more than just a list of words, it needs to hook the audience, keep them engaged, and end with a strong call-to-action. A great script doesn’t just inform; it connects.

3. Production: Lights, Camera, Action!

Now for the fun part – actually shooting the video. This is when all the pre-planning pays off. During production you’ll be setting up shots, lighting, and directing your talent (whether it’s employees, models, customers, or all of the above).

Lighting: This can make or break the look of your video. You don’t need Hollywood-grade lighting, but you do need something that makes your subjects look great. Poor lighting can make even the best talent look… less than ideal.

Sound: Nothing kills a video faster than bad sound. Investing in quality microphones ensures clear audio that won’t make your viewers cringe, or worse, click away because they simply don’t know what you’re saying.

Framing & Angles: The way you frame your shots can impact how your message is received. Close-ups for emotion, wide shots for context—visuals play a huge role in effective visual communication.

4. Post-Production: The Magic Happens

You’ve got your footage, it’s time to edit. Post-production is where everything comes together.

Editing takes your video to the next level, making it engaging and polished. Use music, voiceovers, and b-roll footage (those extra shots that add context) and layer them all in to create the final product. Make sure to keep the narrative flowing smoothly and to make sure everything aligns with your original message.

Pro Tip: Don’t rush the editing process. Sometimes the difference between a good video and a great one is in the details—transitions, pacing, and even the colour grading.

5. Distribution: Sharing Your Masterpiece

Alright, now you’ve got a finished video—what’s next? Get it out to the masses! Get your video in front of the right audience, whether that’s on your website, through email campaigns, or across social media platforms.

Tailor your content: Each platform has its quirks. For example, a video for LinkedIn might need to be more formal, while something for Instagram or TikTok could be shorter and more playful. Make sure you adjust your video specs to fit different platform requirements.

Ok, that was a long one, but if you want the short and sweet version…

Creating a corporate video is a multi-step process that takes planning, creativity, and precision:

• Pre-Production: Plan everything in advance—objectives, script, shot list.
• The Script: Craft a compelling message that engages your audience.
• Production: Lights, sound, angles—bring your vision to life on camera.
• Post-Production: Edit and polish your video to make it shine.
• Distribution: Get it out there on the right platforms for maximum impact.

By following these steps you’re setting yourself up for success. Remember, it’s about tweaking, optimising, and learning from each project to create even better content next time.

Need help bringing your corporate video vision to life? We’ve got you covered—let’s make your video as incredible as your business. Reach out to our team of experienced videographers to talk about how we can bring the best of your brand to the masses.