Stock photos – we’ve all seen them, and most of us have used them. They’re an easy way to fill blank space on everything from websites to newsletters and presentations, but are they always the best option?

Yes, we get it – you’re busy, you have deadlines, and more competing priorities than you can poke a stick at! Googling ‘smiling handshake photo’ (we’ve all been there…) can seem like the simplest solution in a time-crunch, but taking a few hours to get professional, customised business photos can have a number of benefits for your business. We’re not talking about nice headshots here either (though we do a damn good job of those too, if we do say so ourselves), we’re talking about photos of your staff looking great doing day-to-day work activities!

From retail to professional services and everything in between, customised stock images can help businesses stand out and make a lasting impression on customers and clients. Really, why would you not want to build a library of photos for you to use and leverage for all of your assets and communications?

Still not convinced? Well, how about this: authenticity, recognition, and consistency.

Customised business photos offer an elevated level of brand authenticity, capturing the unique personality of your business. Stock photos, on the other hand, are generic and don’t reflect the individuality of your business. Using customised photos can demonstrate your commitment to providing an authentic experience to your customers and clients, and that you have invested time and resources into creating a unique brand identity.

Customised business photos can help to increase and improve brand recognition. When customers and clients see unique photos of you and your staff, they are more likely to remember your brand and associate it with the images they have seen. In a crowded marketplace where businesses are constantly competing for attention, the value and competitive advantage that this can provide is undeniable.

Finally, customised business photos can be tailored to match your business and brand’s specific aesthetic, tone and messaging. This ensures that your brand is consistent across all channels, including your website, social media, advertising campaigns and collateral. In contrast to this, the use of stock photos can create a disjointed visual experience. Consistency is key to building a strong brand, and customised photos can help you achieve that.

So, what are you waiting for? Get in touch with us and we can have a chat about how customised business photos can enhance your business.